Example 1.
You might own a restaurant and to attract people in on normally quiet nights you might advertise a special on Today Post where patrons could get a free glass of wine or free dessert if they order a starter and main, and so on. Most importantly you decide what the special will be, you are the master marketer.

Example 2.
You run a clothes shop and next Tuesday you want to offer 20% off a certain fashion label so you advertise this special on that date for Today Post visitors from your area to find.

Example 3.
Your Hotel looks like having some vacancies for tonight and tomorrow night so you advertise, today and tomorrow, free breakfast when a room is booked to entice more people to stay.

There are endless possibilities using Today Post and it's one of the most efficient forms of marketing available anywhere!